CarePath Lab
Care Path Labs is one of Jabalpur’s trusted diagnostic centers, offering a full range of medical tests - from basic blood and urine tests to specialized diagnostics like thyroid panels, Vitamin D, B12, ECG, and more. At BrandScaler, our goal was simple: strengthen their digital presence, bring in more patients, and position them as a reliable, accessible diagnostic brand. We supported them at every step - from video production and editing to Meta + Google Ads, high-performing campaigns, and continuous content support.
The Impact We Created
Lead Generation & Test Bookings
Growth in Patient Enquiries
Through strategic Meta + Google campaigns, we generated consistent test booking enquiries, improved ad relevance, and reduced cost per lead for common and specialized tests.
Social Media Visibility
Higher Engagement
Educational creatives, health-awareness content, and clean medical visuals helped Care Path Labs build trust, increase profile visits, and strengthen credibility among local patients.
Brand Trust & Local Presence
Strong Recall in Jabalpur
Consistent content, high-quality videos, and precise targeting helped position Care Path Labs as a reliable diagnostic service with improved visibility across nearby areas.
Reel Videos
Graphic Designs
The Process we followed
A structured process that combined medical accuracy with creative clarity - ensuring Care Path Labs reached the right audience with the right message.
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01 Understood key diagnostic services & patient pain points
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02 Designed a clear communication strategy
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03 Created health-focused static graphics
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04 Shot and edited informative short videos
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05 Built high-performing Meta + Google ad campaigns
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06 Optimized creatives based on patient behaviour
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07 Ensured consistent content across all platforms
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08 Scaled budgets based on best-performing tests
