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New Building a Digital Identity for Doria Store

New Building a Digital Identity for Doria Store

Doria Store is a Houston-based supermarket offering a wide range of everyday essentials, groceries, and household products to local communities. Their focus on convenience, variety, and friendly service makes them a preferred neighborhood shopping destination. At BrandScaler, we elevated their digital footprint by creating AI-powered video ads, running high-performance paid campaigns, and optimizing their social media presence to drive footfall, awareness, and consistent customer interaction.

Industry
Retail Store
Services
Paid Ads, Organic Social Media, AI-Powered Video Ads, Social Media Optimization, Creative Strategy

The Impact We Created

3.1X
Paid Ads Performance
Increase in Store Awareness & Reach

AI-generated video ads and optimized Meta campaigns helped Doria Store reach thousands of local shoppers, boosting both online engagement and offline store visits.

260%
Social Media Engagement
Growth in Interaction

Consistent posting, optimized creatives, and value-driven content helped the supermarket increase profile visits, saves, and comments - strengthening community presence.

Social Media Optimization
Stronger Digital Identity

We refined the brand's tone, visuals, and posting strategy, creating a cleaner, more trustworthy, and easy-to-recognize digital presence.

Reel Videos

Reel video thumbnail

Graphic Designs

New Building a Digital Identity for Doria Store graphic
New Building a Digital Identity for Doria Store graphic
New Building a Digital Identity for Doria Store graphic
New Building a Digital Identity for Doria Store graphic
New Building a Digital Identity for Doria Store graphic
New Building a Digital Identity for Doria Store graphic
process image

The Process we followed

A modern, content-driven approach that increased footfall, improved brand recall, and strengthened Doria Store's digital presence in Houston.

  • 01 Analyzed local audience behavior & shopper needs
  • 02 Developed a clean, community-focused content approach
  • 03 Created AI-generated video ads tailored for Meta
  • 04 Launched high-intent paid ad campaigns
  • 05 Optimized creative formats for engagement & reach
  • 06 Managed consistent organic posting
  • 07 Repurposed content for better visibility
  • 08 Ensured ongoing social media refinement for growth